Reference · Updated 9 August 2026
UK TV Prices 2026: Sky, Virgin, NOW TV & Netflix
Every current UK TV subscription price in one place — Sky, Virgin Media, NOW TV, and Netflix — with recent price rises noted. We keep this updated as providers change their pricing, so feel free to link to this page as a source. Prices are for new customers on each provider's own published rates and are rounded to the nearest £.
~£912/yr
A full Sky TV package (Ultimate + Sky Sports + Cinema) at standard rates — about £76/month.
£600/yr
Virgin Media Bigger TV + Sports, at £50/month on a broadband contract.
£34.99/mo
NOW TV Sports on its own — contract-free, but the priciest month-to-month sport option.
Sky TV prices
Sky Sports rose to £35/month standard rate in 2026, and Sky Cinema is set to rise to £17/month from 1 April 2026. 24-month contract customers get lower promotional rates.
| Package | Price | Note |
|---|---|---|
| Sky Essential TV | From £15/mo | 24-month term, new customers |
| Sky Ultimate TV | From £24/mo | 24-month term, new customers |
| + Sky Sports | £33–£35/mo | Promo vs. standard rolling rate |
| + Sky Cinema | £14–£17/mo | Promo vs. standard rolling rate |
Source: sky.com/tv (accessed 9 August 2026)
Virgin Media TV prices
Virgin doesn't sell standalone TV — every package requires a broadband contract. Cinema, Sport and Sport+Cinema add-ons each rose by £3/month between June and July 2026.
| Package | Price | Note |
|---|---|---|
| Maxit TV | £25/mo | 110+ channels |
| Bigger TV | £35/mo | 190+ channels |
| Bigger TV + Movies | £45/mo | Adds Sky Cinema |
| Bigger TV + Sports | £50/mo | Adds Sky Sports & TNT Sports |
Source: MoneySuperMarket (accessed 9 August 2026)
NOW TV prices
NOW TV memberships are contract-free and month-to-month. From 26 March 2026, HBO Max is included with the Entertainment membership at no extra cost.
| Membership | Price | Note |
|---|---|---|
| Entertainment (+ HBO Max) | £7.99/mo | |
| Cinema | £9.99/mo | |
| Sports | £34.99/mo | Day pass: £14.99/24hrs |
Source: nowtv.com (accessed 9 August 2026)
Netflix UK prices
Netflix has raised UK prices several times in recent years, most recently by roughly 12.5% across plans.
| Plan | Price | Note |
|---|---|---|
| Standard with Ads | £5.99/mo | 1080p HD |
| Standard | £12.99/mo | Ad-free, 1080p HD |
| Premium | £18.99/mo | 4K Ultra HD, 4 screens |
Source: Choose.co.uk (accessed 9 August 2026)
UK TV prices — FAQ
How much is Sky TV a month in 2026?
Sky Essential TV starts from £15/month and Sky Ultimate TV from £24/month on a 24-month term for new customers. Adding Sky Sports costs £33–£35/month and Sky Cinema £14–£17/month, so a full package with sport and movies runs to roughly £76/month (~£912/year) at standard rates.
Is NOW TV cheaper than Sky?
For entertainment and cinema, yes — NOW TV's Entertainment membership is £7.99/month and Cinema is £9.99/month, both contract-free. NOW TV Sports is the exception: at £34.99/month with no bundling discount, it's the priciest month-to-month way to get live sport.
How much does Virgin Media TV cost?
Virgin doesn't sell standalone TV — every package requires a broadband contract. Maxit TV starts at £25/month, Bigger TV at £35/month, and Bigger TV + Sports (adding Sky Sports and TNT Sports) at £50/month.
How much is Netflix in the UK in 2026?
Netflix's UK plans are Standard with Ads at £5.99/month, Standard (ad-free, 1080p) at £12.99/month, and Premium (4K, 4 screens) at £18.99/month.
Curious how IPTV compares?
Use our free calculator to see exactly how much you'd save switching from any of the above to IPTV, based on your own package.
Try the savings calculatorPrices are collected from each provider's official site or a cited UK comparison source and are for new customers on standard published rates as of 9 August 2026. Promotional pricing, contract length, region, and bundling with broadband can all change the price you're actually quoted — always check directly with the provider before switching. This page is independent editorial content and is not affiliated with Sky, Virgin Media, NOW, or Netflix.
Using this data? Please cite us
You're welcome to quote these figures. If you do, a link back helps readers find the latest prices (we keep this page updated). Suggested credit:
Source: “UK TV Prices 2026”, MyVixora — https://myvixora.uk/uk-tv-prices